Northgate Homes
Home and ADU construction
An education-led acquisition system for a builder with a six figure average project value, replacing a decaying bottom-of-funnel ad campaign.
The problem
The builder was spending on ads pointed at a single 'book an assessment' form. It only ever caught people already ready to buy, the cost per lead was climbing, and the whole funnel was decaying. Lead flow also depended too heavily on the owner's personal network, which blocks a future sale of the business.
What we built
- A live webinar publishing real all-in project costs, positioned as the top of funnel
- AI speed-to-lead calling so every registrant is contacted within a minute
- A five-touch show-up sequence to get registrants actually attending
- Four branch post-webinar follow-up depending on what each person did
- A twelve month nurture hold for the long decision cycle
- A reactivation campaign across the owner's existing unworked data
Status
Currently in build. The strategy and scope are locked and the system is being delivered across five milestones. Results will be published here once it has run.
Want the same thing pointed at your pipeline?
Thirty minutes, no pitch deck. We will map where your leads are leaking and tell you honestly whether automation fixes it.